After weeks of quiet tension and industry whispers, the dominoes are finally falling. First came the shocking ouster of Stephen Colbert from The Late Show, a move many dismissed as “impossible” given the show’s consistent ratings. But now, all eyes are turning to The View, ABC’s long-running daytime talk show—and specifically, to Whoopi Goldberg.

According to mounting insider reports and commentary from across the media spectrum, ABC and its parent company Disney are actively preparing to part ways with Goldberg. The reason? A toxic cocktail of plummeting ad revenue, ballooning production costs, and public backlash over increasingly polarizing on-air rhetoric.

Colbert’s firing, allegedly due to a staggering $30–100 million in yearly losses despite strong ratings, has provided what media analyst Trish Regan calls a “corporate cover” for ABC to start reevaluating its own high-cost talent. And Whoopi, who reportedly commands a multimillion-dollar salary, sits atop that list.

“Colbert’s exit gave them the opening,” said one network insider. “Now the question isn’t if The View changes—but how far they’ll go.”

The Money Bleed Disney Can’t Ignore

While The View has maintained respectable daytime ratings, the economics simply aren’t working. Between the bloated on-air panel of five to six rotating co-hosts, the full live studio operation, and top-tier salaries for Goldberg, Joy Behar, and others, insiders estimate the show’s costs rival those of prime-time programs.

“In the case of Colbert, even with number-one ratings, the show hemorrhaged money. So if The View is only middle-of-the-pack in its slot and advertisers are fleeing? That’s a no-brainer for the CFO,” Regan noted during a recent broadcast from Ireland.

The network’s ad partners, already skittish in a politically volatile climate, are reportedly uncomfortable with The View’s overtly partisan tone, on-air shouting matches, and what critics have called “anti-American” messaging.

“No brand wants to be sandwiched between Whoopi Goldberg comparing the U.S. to Iran and Joy Behar ranting about misogyny in elections,” said a former ABC marketing executive.

Whoopi’s Breaking Point?

Goldberg, already a controversial figure due to past comments about the Holocaust and race, recently ignited fresh outrage by suggesting it might be worse to be a Black woman in America than a woman in Iran. The moment, clipped and shared across platforms, drew bipartisan condemnation and reportedly forced ABC executives into emergency damage control mode with advertisers.

Bob Iger, Disney CEO, has allegedly urged ABC to “pivot back to entertainment” and away from relentless political commentary. However, The View has shown little sign of changing course.

“The moment Whoopi said that on air, the phones lit up,” said one producer. “It was like a tripwire. People had had enough.”

A Woke Empire Collapsing?

The potential cancellation of The View is part of a broader upheaval in left-leaning media. Jen Psaki’s MSNBC show has lost 44% of its viewers. Joy Reid’s program was just axed. And Rachel Maddow, despite a $25 million contract, now works only one night a week.

Meanwhile, conservative platforms and independent streamers are dominating the online narrative—an irony that hasn’t been lost on Goldberg’s critics.

“The world’s moved on. ABC just hasn’t,” Regan stated. “YouTube influencers are drawing more viewers than cable news shows. That’s the future, and Disney knows it.”

What Happens Next?

Officially, ABC has not commented on Goldberg’s status. But industry observers say it’s only a matter of time before a decision is made—and it may coincide with broader layoffs or restructuring at Disney.

“Whoopi has become a liability. And in a tight economy, liabilities don’t last,” said one executive familiar with the discussions.

As Colbert prepares his final season at CBS, and speculation swirls around Jimmy Kimmel and other high-priced TV personalities, Goldberg may be the next to fall.

If The View goes, it won’t just be the end of a talk show. It will mark the collapse of a media model that once ruled the airwaves—and the twilight of an era built on brand over balance, ideology over inquiry, and outrage over audience trust.